It's faster than ever to build something.

It's harder than ever to build something great.

Color/Math is a multi-disciplinary design studio that helps teams design and build great products, beautiful brands, and genuinely useful software.

Building great products (and teams) is an art and a science.

We're operators who built software businesses that scaled to millions of users and went through successful exits. We're not “consultants in a corner”, we're builders who are focused on helping your team move fast, in the right direction.

Jessica Tenuta

Jessica Tenuta

Design

Designer who builds businesses, from the logo to the P&L: brands and products that look good, do good, and perform. Cofounder and former Chief Product Officer of Packback, which scaled to 3M+ students through its 2024 acquisition. Forbes 30 Under 30, and once got Mark Cuban to invest on Shark Tank.

jessicatenuta.com
Craig M. Booth

Craig M. Booth

Engineering

Computational astrophysicist turned CTO, with a record of launching new products, building cloud infrastructure and security programs, and guiding companies from Series A through acquisition. Designer and builder of AI systems used by millions. Happiest with sleeves rolled up.

craigmbooth.com

What we do

  • Product strategy

    Positioning, roadmaps, and the hard calls about what to build next.

  • Design

    Brand, UX, and interface design, from the first sketch to the design system.

  • Engineering

    Architecture, AI, and production code that actually ships.

Where we've built

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Studio notes

Interesting things for your inbox (and once a quarter, your mailbox): what we're building, what's on our minds, and what's inspiring us.

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Let's make something that adds up.

The best projects start as conversations. Tell us what you're building.

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