Work
Behind the scenes
Building the Color/Math Brand
A behind-the-scenes look at the hand-made Color/Math brand.
Brand · Creative direction · Photography
Intendent
Helping a former superintendent turn an idea called EntryAI into Intendent: a company, a brand, and an AI planning platform that helps superintendents listen.
Discovery research · GTM strategy · Naming · Brand · Website · UI/UX · End-to-end app · Beta program · CEO search
Runwayz
Helping a trades career platform focus on the buyers already paying for it, then rebuilding the product and brand around them.
Product strategy · Brand · Logo · Messaging · Website · MVP end-to-end app
Before Color/Math
Profitable at launch: Packback Deep Dives
Pre-sold from a prototype, paid for itself in its first sales cycle, and one of Packback's largest revenue lines within two years.
Discovery research · Pricing and go-to-market · UI/UX · AI feedback · Incubation
Before Color/Math
AI that teaches students to write, not writes for them: Writing Lab
Packback's first product for every student on campus: built in the months after ChatGPT, shipped to 500+ colleges, and the start of Packback Integrity and Engagement.
Product strategy · Go-to-market · UX research · UI/UX · Generative AI feedback · Academic integrity · Incubation